Google have stated that they soon expect to see mobile search queries overtake desktop queries and so have introduced their latest algorithm on mobile responsive sites which was rolled out the 21 April.
You can check your website pages by using the Google mobile friendly test. This will test any page URL and report if the page has a mobile-friendly design.
You can also identify what pages on your site need fixing in Webmaster Tools under search traffic, mobile usability where you can get a detailed report of the problems of each page.
What impact will these changes have on your website?
As Google want to provide a better mobile experience for all users this will ultimately affect your site ranking in search results if you are not mobile ready. A better experience for users and shoppers can only be beneficial in the long run and lead to more conversions and revenue for your business. So to deliver a seamless and consistent brand experience to customers on all devices is most important.
Responsive web design is now more important than ever!
If you would like more information on making your website mobile friendly contact firstname.lastname@example.org.