Rollercoaster.ie is Ireland’s largest pregnancy and parenting website handling 10s of thousands of users per day. Inventise were commissioned to redevelop the entire site in 2010, replacing the existing system with a brand new data structure and updating the server code to the latest Microsoft .NET technologies. In addition, it was also necessary to optimise elements of the site for use on mobile devices.
The project also required the migration of all the existing site data and the profiles and details of thousands of users. The site includes several hundred reference articles as well as one of Ireland's most active forums in addition to eCommerce for the payment of classified adverts. The whole migration and switch over from the old site to the new one was carried out with only four hours of downtime, from 12am to 4am.